Distractions
Mine came in the form of a Facebook game, Bejeweled Biltz. Knowing Popcap had a long string of addictive casual games, I should have known better. It does not necessarily come in the form of a game (for most I suppose it’s managing a farm); it could easily be any activity that contribute extremely little or no value but to show some form of “busy-ness”.
Usually it’s a bad sign when such distractions happened too often.